Retailers like many other businesses are suffering from a lack of knowledge and insight. Modern day retail consumers have evolved in terms of how they formulate decisions in regards to purchasing a product. Smartphones and mobile devices have instant access to a plethora of online outlets for tech savvy customers to compare with in store offered prices. Reviews and user-generated content are also changing how a company markets and advertises its brand. Sales associates are often in possession of far less knowledge regarding the retail environment than the average customer.
Traditional business intelligence cannot stand up to the power of present day consumer habits. The best way to jump on the offensive would be the adoption real-time insight and reporting that will empower decision makers to succeed. Competitive advantage begins when an enterprise approaches its massive troves of data and fuses it with analytic capabilities to impact margins, inventory stocking, and increase sales.
Scalable-Systems approach to business intelligence and data management solutions based on a sophisticated retail analytics platform that can work cohesively with legacy systems and truly spur operational efficiency and increased profits. Data should not be a burden for an enterprise. Through a strategic reinterpretation of how an enterprise uses data, time will be saved and profits will be gained.
Marketing and advertising have fundamentally changed in recent years. Social media is the number one source of new information as of 2012 and consumers are consistently heading to Facebook, Twitter, and Tumblr to share opinions and review regarding products. Up until recently brands have approached social media with tunnel vision and have failed to realize its true potential for increasing sales and retaining loyalty.
Multi-channel and direct to consumer marketing is the future and analytics combined with data management allow for valuable insights into the actions of consumers, buyers, marketers, and enterprise personnel. Deeper insight regarding backorders, overstocked inventory, returns and demand will empower sales associates and executives to maintain customer relationships and infuse their voice into social web chatter. Through a beautifully visualized dashboard it is easy to view insights pertaining to demand as well KPIs and additional metrics.
Real-time insight into product successes and failures will revolutionize product launches and development. It is possible to track customer sentiment and even anticipate their response to products through predictive analytics. Focus groups have evolved into real-life experiments where brands can introduce products and track its progress.
MERCHANDISE AND STORE PERFORMANCE
Scalable-Systems' merchandise analytics solutions place profound knowledge in the hand of employees throughout an enterprise. Management and associates alike will benefit from increased knowledge regarding last season's sales performance, inventory stock, stores in need of specific products, and even monitored customer sentiment. All this information and more will be accessible through mobile devices or traditional PCs.
Our retail solutions use innovative dashboards and visualizations of real-time enterprise information to empower team members to increase inventory productivity, generate sales, and spur efficient problem solving. Retail applications that utilize merchandise analytics will provide in depth summaries of KPIs regarding specific departments as well as providing visual interpretations of sales, productivity, and forecasts regarding specific vendors or individual products.
Seamless access to vital information is the key to successful retail merchandising. Executives and sales associates alike will have the power to view detailed insights that can optimize their every day operations. Whether during a meeting across the country or during a sales interaction at a local retail outlet, Scalable-Systems' retail analytics and data management solutions will prepare an enterprise for newfound success and growth.