Social Business Intelligence

As social networking continues to grow so does the vast amounts of personal information that is being shared through various channels such as: facebook, twitter, blogs and online forums. The collection and mining of this social data has brought forth a social data revolution, were organizations will be able to develop a more accurate customer-centric approach by leveraging public social data. There has been a shift in human communication with the advent of social networking as people are increasingly sharing personal information, thoughts, ideas and criticism of the world around them. Social networking has exploded over the last decade and has established a flowing river of communication and social data. Just last year Twitter had over 25 billion tweets and currently has over 200 million users. Facebook has 600 million users with over 30 billion pieces of data shared per month. The internet has grown to over 2 billion users with Smartphone users expect to cross the 2 billion mark in 2015.

As more and more organizations realize how to turn data into intelligence, new sources of data are beginning to be explored and intergraded into traditional business intelligence platforms. Social Business Intelligence utilizes data analytics and analysis of social networking feeds to provide immediate insight of customer/user response of products and services rendered. Online conversations, tweets, blogs, status updates and post are starting to be utilized to close the gap and move organizations closer to the customer’s needs and wants. By combing social data with traditional business data management, organizations will more accurately predict trends amongst its users by having a real-time, always on view of customer’s behavior. Organizations can increase their insights by augmenting a variety of custom data with different channels of social networking.

Social Business Intelligence is continually being developed, tested, implemented, and improved as more tools and services are intergraded into traditional business intelligence. The social business intelligence brings in a new paradigm shift and changes the way business operate and use information. We strongly believe that social data is a critical, real-time, accurate voice of customer and should be available and integrated with traditional data. This will be able provided a customer-centric approach while working with existing metrics, KPIs, dashboards, data and applications.

By infusing social data with traditional business intelligence new reports and data models can be generated that provide an immediate synopsis of products, services and marketing effectiveness while delivery exceedingly accurate and intelligent decision making capabilities.

We at Scalable Systems view our solutions approach to social data as an art form - because it is both a creative and constantly evolving process. Rather than merely collecting and organizing your database, our preference is to continually nurture, organize, cherish, and maintain your data to ensure it does not become toxic at any point now or in the future. With our expertise in data model architecture, database administration, data migration, sound database development, data quality framework, and master data management, we provide holistic and long-term solutions for the most important asset of your organization – Data. With our established history of expertise’s in data manipulation and integration it should be of no surprise that Scalable Systems can assist in all of your data based initiatives. Whether you are looking for business intelligence, master data management, data quality control, data analytics and reporting or complete custom solutions, our engineers can provided an unmatched solution that will drive your organization to the next level. Transforming your data into intelligence that can be custom tailored and delivered to everyone at anytime, regardless of location.